Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Instant Download Salesforce : MC-201
Check Updated on: Sep 09, 2026
No. of Questions: 306 Questions & Answers with Exam Engine
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 3: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 4: Lead Management | 24% | - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Define the capabilities of a completion action |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
You want to track prospects that click on a banner ad. What do you use?
- A. Page actions
- B. Customer redirect
- C. Lead scoring and grading
- D. Completion actions
Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).
If a form is added to a landing page, where will the submissions be reported?
- A. On the form
- B. On the landing page
- C. On the landing page's layout template
- D. On the form's layout template
Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
- A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- B. Include "Not you?" link to allow visitors to reset the form
- C. Always display even if previously completed
- D. Maintain the initial value upon subsequent form submissions
Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).
Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. True
- B. False
Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
- A. A segmentation rule with the groups
- B. Completion actions on each landing page
- C. Completion actions on each Form
- D. An automation rule with rule groups
Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).
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