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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Administration & Governance- System Configuration
  • 1. Account Engagement settings and integrations
    - User Management
    • 1. Roles, permissions, and access control
      Reporting & Analytics- B2B Marketing Analytics
      • 1. Dashboards and insights interpretation
        - Engagement Metrics
        • 1. Email performance tracking
          • 2. Campaign reporting and ROI analysis
            Lead Generation & Management- Forms & Landing Pages
            • 1. Form handlers and conversion tracking
              • 2. Landing page creation and optimization
                - Prospect Management
                • 1. Lifecycle management and nurturing
                  • 2. Segmentation lists and dynamic lists
                    Data Management & Integration- Salesforce CRM Sync
                    • 1. Data quality and deduplication
                      • 2. Field mapping and sync behavior
                        - Automation Data Handling
                        • 1. Importing/exporting prospect data
                          • 2. Custom fields and segmentation logic
                            Account Engagement Fundamentals- Platform Overview & Terminology
                            • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                              • 2. Lifecycle and engagement model
                                Marketing Automation- Scoring & Grading
                                • 1. Scoring models configuration
                                  • 2. Grading profiles and qualification rules
                                    - Engagement Studio
                                    • 1. Nurture campaign design
                                      • 2. Automation rules and drip programs

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        What is Lead Qualification? (select two)

                                        • A. The process of determining when a prospect is ready for follow up from your marketing team.
                                        • B. The process of determining when a prospect is ready for follow up from your sales team.
                                        • C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
                                        Answer: A,B

                                        Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).

                                        Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

                                        • A. Landing page without a form
                                        • B. Landing page with a form handler
                                        • C. Email template with a form embedded into the HTML
                                        • D. Landing page with a form
                                        Answer: A

                                        Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).

                                        New prospects match a dynamic lists rule criteri
                                        a. This dynamic list is used as a recipient list on an engagement studio program.
                                        What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

                                        • A. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
                                        • B. The prospects are added to the program, but wait for a user to manually select them to process.
                                        • C. The prospects are added to the program and automatically start processing through the program.
                                        • D. The prospects remain on the list, but are NOT added to the program until the next day.
                                        Answer: C

                                        Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).

                                        The "related" tab of the prospect record displays prospects that have what in common?
                                        Choose one answer

                                        • A. Assigned user
                                        • B. Email Domain
                                        • C. Score
                                        • D. Company
                                        Answer: C

                                        Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).

                                        Completion Actions are retroactive.

                                        • A. True
                                        • B. False
                                        Answer: B

                                        Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).

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