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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A) A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
B) A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
C) A nonprofit organization that sends roughly 50,000 newsletter emails per month.
D) A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

2. Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?

A) Standardize field naming across all sendable data extensions.
B) Build rules before uploading the respective content.
C) Create a synchronized data extension to keep all fields required for personalization up-to-date.
D) Create a custom list and add all fields required for personalization.

3. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A) Use a text-response message template with embedded AMPscript to capture the response.
B) Use an outbound message template with embedded AMPscript to capture the response.
C) Use an info capture message template to capture the response.
D) Use a vote/survey message template to capture the response.

4. An organization wants to delete customer information after account closure while preserving aggregated campaign reporting for executive dashboards. Which strategy best supports both objectives?

A) Disable tracking before deleting contacts.
B) Remove reporting extracts.
C) Retain every customer record permanently.
D) Apply contact deletion policies while keeping non-identifiable reporting data.

5. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A) Purge the current records and carry on with new keys sourced from Sales Cloud.
B) Get existing records updated with new Keys sourced from Sales Cloud instance.
C) Upload CSV with Migrated Subscriber Keys to All Subscribers.
D) Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.

Solutions: