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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
- Distinguish between the metrics collected in Account Engagement email reporting
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
Topic 3: Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Topic 4: Administration11%- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin
- Explain the relationship between Account Engagement and Salesforce
Topic 5: Lead Management24%- Define the capabilities of a segmentation rule
- Explain what a Grade measures and how grading is managed
- Define the capabilities of page actions
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Identify the capabilities and use cases of custom redirects
- Explain the components and use cases of an automation rule
Topic 6: Engagement Studio17%- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?

A. Edit the email template and choose the appropriate list
B. Edit the email template to make it available for "List Emails"
C. Edit the list to be available for "Email Templates"
D. Edit the list to be available for "Email Sanding"


Question 2

What are 3 webinar connectors Marketing Cloud Account Engagement offers?

A. ReadyTalk
B. GoTo Webinar
C. AnyMeeting
D. WebEx
E. Adobe Connect


Question 3

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

A. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
B. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
C. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
D. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.


Question 4

Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A. Salesforce Activities section
B. Engagement History component
C. Marketing Cloud Account Engagement landing pages related list section
D. Marketing Cloud Account Engagement Activities Visualforce page


Question 5

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

A. Create an email template draft
B. Create an operational email
C. Create and publish an email template
D. Create a list email draft


Solutions:

Question 1
Answer: B
Question 2
Answer: A,B,E
Question 3
Answer: B
Question 4
Answer: A,D
Question 5
Answer: C

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