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The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification

  • Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
  • Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
  • Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
  • If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.

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Introduction to Salesforce Marketing cloud email specialist Exam

The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.

Post certification , professionals are expected to perform below tasks :

  • Create reports of email tracking data.
  • Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
  • Send emails using email application sending methods.
  • Build complex email automations.
  • Build relational data models.
  • Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:

SectionWeightObjectives
Insights and Analytics14%- Email performance metrics
- Troubleshooting delivery issues
- Report creation and analysis
Subscriber and Data Management26%- Segmentation and list management
- Data import and management
- Data extensions and data relationships
Marketing Automation26%- Automation Studio configuration
- Triggered sends and scheduled sends
- Journey Builder implementation
Content Creation and Email Message Design24%- Dynamic content and personalization
- Content Builder usage
- Email design and responsive rendering
- A/B testing and approval processes
Email Marketing Best Practices10%- Permission and preference management
- Compliance and regulations
- Deliverability principles

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