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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Einstein Capabilities10%- Einstein recipes overview and usage
- Ingredients configuration and application
Solution Overview16%- Product terminology and core implementation components
- Definition and business value of Marketing Cloud Personalization
- Real-time interaction management use cases
Sitemap18%- Content zones configuration
- Web SDK implementation
- Catalog and page mapping
- Unified customer profile building
- Sitemap design and best practices
Setup & Administration6%- Identity system configuration
- User attributes management
- Platform configuration and setup procedures
Activation18%- Campaign optimization and measurement
- Open-time email campaigns
- A/B testing setup and analysis
- Campaign creation and execution
- Mobile and server-side campaigns
Segmentation18%- Segment performance reporting and analytics
- Segment creation and management
- Segment rules, filters and goals configuration
- Segment export and integration with Journey Builder
Data Integration14%- Salesforce Connector integration
- ETL feed system implementation
- Event API usage and configuration
- Data flow management within and outside the platform

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are two ways to populate the interaction studio catalog? [check]

A) Third-party integration
B) Email pixel
C) Web sdk
D) ETL Feed


2. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Audiences
B) Campaigns
C) Recipes
D) Templates


3. What are the components of an interaction studio web campaign? [check]

A) Experience, template, and content Zone
B) Email capture, homepage, and product requisite
C) Affinity, infobard and attribution window
D) Configured recipe, visitor profile, and content window


4. Where can a developer access pre-built Global Templates?

A) From code examples in developer docs
B) Templates menu under the web Campaign menu in the UI
C) From the Templates list when building a campaign
D) View List Template option in the Launcher


5. What are two ways to populate the Marketing Cloud Personalization catalog?

A) Email Pixel
B) Web SDK
C) ETL Feed
D) Third-party Integration


Solutions:

Question # 1
Answer: C,D
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: B,C

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