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| Section | Weight | Objectives |
|---|---|---|
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Solution Overview | 16% | - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases |
| Sitemap | 18% | - Content zones configuration - Web SDK implementation - Catalog and page mapping - Unified customer profile building - Sitemap design and best practices |
| Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Activation | 18% | - Campaign optimization and measurement - Open-time email campaigns - A/B testing setup and analysis - Campaign creation and execution - Mobile and server-side campaigns |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment creation and management - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder |
| Data Integration | 14% | - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration - Data flow management within and outside the platform |
1. What are two ways to populate the interaction studio catalog? [check]
A) Third-party integration
B) Email pixel
C) Web sdk
D) ETL Feed
2. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
A) Audiences
B) Campaigns
C) Recipes
D) Templates
3. What are the components of an interaction studio web campaign? [check]
A) Experience, template, and content Zone
B) Email capture, homepage, and product requisite
C) Affinity, infobard and attribution window
D) Configured recipe, visitor profile, and content window
4. Where can a developer access pre-built Global Templates?
A) From code examples in developer docs
B) Templates menu under the web Campaign menu in the UI
C) From the Templates list when building a campaign
D) View List Template option in the Launcher
5. What are two ways to populate the Marketing Cloud Personalization catalog?
A) Email Pixel
B) Web SDK
C) ETL Feed
D) Third-party Integration
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B,C |
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