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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A) The option to include built-in fields on a segment export
B) The option to include all custom fields on a segment export
C) The option to send segment date to Marketing Cloud
D) The option to exclude anonymous fields on a segment export

2. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) marketing cloud Personalization uses third party software to match anonymous and known identities
B) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

3. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to set a global goal
B) Use a segment to specify certain actions, which can be set as the goal for a campaign
C) Use a segment to setup a filter, then use the filter in campaign statistics
D) Use engagement compare functionality to see the differences in key metrics and behaviours

4. Where can a developer access pre-built Global Templates?

A) From code examples in developer docs
B) Templates menu under the web Campaign menu in the UI
C) From the Templates list when building a campaign
D) View List Template option in the Launcher

5. How are anonymous visitors tracked?

A) The browser assigns a 3rd party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
C) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie

Solutions: