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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What is Setup Assistant?

A) A search within Help and Training limited to configuration documents
B) A prioritized account configuration checklist
C) Support service allowing the outsourcing of repetitive admin tasks
D) A dashboard containing key metrics for the business unit

2. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) Failed Sends
B) Create Support Case
C) Help and Training
D) System Status

3. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A) Overwrite
B) Update Only
C) Add/Update
D) Add Only

4. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A) Web and Mobile Analytics
B) Advertising Studio
C) Web Analytics Connector
D) Personalization Builder

5. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

A) Select all records where custom boolean field is true
B) Select all records that have an email address
C) Select all records created since a certain date

Solutions: