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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Configure the filter DE to auto-refresh dally in properties.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

2. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Frequency Split
B) Scoring Split
C) Path Optimizer

3. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insight

4. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Test Send
B) Send Preview
C) Content Detective

5. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) Schedule report and email file to the director.
B) Schedule report to export as a web page.
C) A Schedule report and email the link to download.

Solutions: