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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. It is possible to assign certain Prospect to selected Scoring Category

A) True
B) False

2. When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A) The Salesforce connector must be unpaused.
B) Salesforce B2B Integration user must be created.
C) User sync must be enabled in Marketing Cloud Account Engagement.
D) Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

3. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A) The email must also contain assigned user merge fields.
B) The assigned user must be connected through user sync.
C) There must also be a general or specific user as a sender.
D) All prospects on the recipient list must be assigned to a user.

4. What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A) The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B) Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
C) You can only create 50 custom fields in Marketing Cloud Account Engagement.
D) Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

5. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Define default mail merge values for fields
B) Define page actions to replace field values
C) Use HML conditional logic statements
D) Use HML merge field modifiers

Solutions: