Use Real CRT-550 Dumps - Salesforce Correct Answers updated on 2021
Salesforce Marketing Cloud Consultant CRT-550 Exam Practice Dumps
NEW QUESTION 87
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage personalization strings within the email template to pull in language-specific content.
- B. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- D. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Answer: A,B
NEW QUESTION 88
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Payment Details
- B. Venue Details
- C. Event Registration
- D. Customer Data
Answer: C,D
NEW QUESTION 89
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > SQL Query > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Data Extract > Filters > Send Email
- D. File Transfer > Import File > Measures > Send Email
Answer: A
NEW QUESTION 90
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One business unit.
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. A parent business unit for each franchise owner
Answer: C
NEW QUESTION 91
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: C
NEW QUESTION 92
What is the skill set you need to build emails with dynamic content?
- A. Ampscript
- B. HTML
- C. CSS
- D. SSJS
Answer: A
NEW QUESTION 93
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will version values/meanings change, precluding reusable AMPscript?
- C. Will multiple languages be used, with a "From Name" lookup table needed?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: B,C
NEW QUESTION 94
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One business unit.
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. A parent business unit for each franchise owner
Answer: C
NEW QUESTION 95
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Profile attributes
- B. Preference attributes
- C. Publication Lists
- D. Preference Lists
Answer: C
NEW QUESTION 96
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Float
- C. Decimal
- D. Currency
Answer: C
NEW QUESTION 97
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use the Organization-Wide Email address.
- B. Use a custom Send Classification.
- C. Use the Send From Record Owner option
- D. Use a custom Delivery Profile.
Answer: B,C
NEW QUESTION 98
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Answer: B
NEW QUESTION 99
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 100
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional Sender Authentication Package
- C. An additional IP address
- D. Register the new domain in Setup > From Address Management
Answer: C
NEW QUESTION 101
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. The data source can be a local file, data filter, or file on any FTP.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. In order to use Map by Header Row, the fields in the DE and file must match exactly.
Answer: C,D
NEW QUESTION 102
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity (look for answers that start with JB or AS)
Answer: A,B,C
NEW QUESTION 103
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
Answer: A
NEW QUESTION 104
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- C. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Answer: A,B,E
NEW QUESTION 105
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a system in which a subscriber's status is maintained
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a centralized storage repository of data about objects or people.
Answer: B,D
NEW QUESTION 106
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. AMPscript a single LookupOrderedRows Function
- B. AMPscript a single Lookup Function
- C. Dynamic content via the Dynamic Content Wizard
- D. Server Side Javascript a single LookupOrderedRows Function
Answer: A
NEW QUESTION 107
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Fire the event in both Automation Studio and the Entry Event.
- B. Import new subscribers to the All Subscribers table.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 108
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