[Jan 24, 2022] Free Adobe AD0-E406 Exam Questions and Answer
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Adobe AD0-E406 Exam Syllabus Topics:
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NEW QUESTION 26
An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
- A. No access is required
- B. Observer access
- C. Approver access
Answer: C
NEW QUESTION 27
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Edit the CSS style sheet of the site to add a new class for the headline.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Select the headline. Edit > Text/HTML and change the text color.
Answer: A
NEW QUESTION 28
A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.
Which traffic allocation option should be suggested for this scenario?
- A. Manual allocation and later switch it to Auto-allocate
- B. Auto-allocate
- C. Auto-target
Answer: C
NEW QUESTION 29
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION 30
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
- B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
- C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
Answer: A
NEW QUESTION 31
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
- A. The personalization algorithm model has timed out.
- B. The personalization algorithm model is still building.
- C. The personalization algorithm model requires 24 more hours to complete.
Answer: B
NEW QUESTION 32
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
- A. Pages Pet Visit
- B. Time Spent Per Visit
- C. Bounce Rate
Answer: C
NEW QUESTION 33
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
- A. Internet of Things devices
- B. Website
- C. Email
Answer: A
NEW QUESTION 34
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Ask the development team to add the code to the CSS of the site.
- B. Copy the values from the code snippets and paste them into the layout panel.
- C. Copy and paste the code snippets into the CSS Editor.
Answer: B
NEW QUESTION 35
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
- A. Targeting
- B. Setup
- C. Preferences
- D. Experiences
Answer: A,D
NEW QUESTION 36
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Trigger an alert and activate.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION 37
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- B. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- C. Be less specific with the change: do not list the decrease in the exact number of form fields.
Answer: B
NEW QUESTION 38
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A. Will any new products be added soon?
- B. What is the reason for running this test?
- C. How will success be measured?
- D. What is the current conversion rate?
Answer: B,D
NEW QUESTION 39
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?
- A. Stop the test because there is a strong evidence that there is a difference m conversion
- B. Let the test run because there is sufficient evidence that there is a difference in conversion
- C. Let the test run because there is weak evidence that there is a difference rates.
Answer: B
NEW QUESTION 40
What is one characteristic of strong success metrics?
- A. They must be relevant to many use cases across the optimization program.
- B. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
- C. They must take into account the specific business objectives of each test.
Answer: B
NEW QUESTION 41
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION 42
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The visual Experience Composer
- B. The Form-based Experience Composer
- C. The SPA Visual Experience Composer
Answer: B
NEW QUESTION 43
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:
* A/B Test
* Two experiences
Estimated daily traffic (visitors): 5.000
* Level of significance to constitute a win: 99%
* Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)
- A. Change the level of significance required to constitute a win to 95%.
- B. Change the number of experiences to 3.
- C. Change the minimum detectable lift to 5%.
- D. Adjust the audience to include 3.500 visitors per day.
Answer: A,B
NEW QUESTION 44
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Recommendations
- B. Multivariate Test
- C. Experience Targeting
Answer: C
NEW QUESTION 45
Which two statements are true when describing Automated Personalization (Choose two.)
- A. The model is always ''spending'' a small fraction of traffic to continue learning.
- B. The underlying models are re-built every hour using the latest visitor behavior data.
- C. A visit is eligible for a new experience upon each page view.
- D. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
Answer: B,D
NEW QUESTION 46
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
- A. Analytics is the recommended option, because it achieves one single source of data.
- B. Target is the recommended option, since the reporting data is available within 4 minutes.
- C. The recommended option depends on the specific reporting requirements.
Answer: A
NEW QUESTION 47
Which statement is true for all Experience Targeting activities?
- A. Experience targeting affects a single page of a visitor experience.
- B. Targeting rules are evaluated in top-to-bottom order.
- C. All activities are built using the Visual Experience Composer.
Answer: A
NEW QUESTION 48
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
Answer: B
NEW QUESTION 49
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