[Dec 28, 2023] Get to the Top with Marketing-Cloud-Account-Engagement-Consultant Practice Exam Questions
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NEW QUESTION # 124
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send daily prospect activity emails by owner
- B. Configure Users > Send starred prospect activity alerts by owner
- C. Configure Users > Send daily visitor activity emails by state
- D. Configure Users > Send Salesforce Engage report emails by team
Answer: C
NEW QUESTION # 125
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve prospect data by adding fields to existing forms and making them required.
- B. Increase gated content on the website to provide more scoring opportunities.
- C. Improve lead qualification efficiency by using automation rules for prospect assignment.
- D. Increase their scoring threshold to give the Sales team the most qualified leads.
Answer: B,C
NEW QUESTION # 126
Which are true about Marketing Cloud Account Engagement Recycle Bin
- A. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
- B. Items in the recycle bin don't count toward usage limits
- C. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
- D. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
- E. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
- F. Tags are deleted permanently and don't appear in the recycle bin
- G. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
Answer: A,B,C,E,F
NEW QUESTION # 127
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the top of the funnel - newly sourced from a tradeshow.
- B. Prospects at the bottom of the funnel - actively deciding between vendors.
- C. Prospects at the middle of the funnel - interacting with blog content only.
- D. Prospects who have transitioned out of the funnel - with a recently closed deal.
Answer: A
NEW QUESTION # 128
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to add to the engagement studio program and notify the assigned user.
- B. Add form completion actions to first assign to the assigned user and then to notify the user.
- C. Add form completion actions to send customized email with a call reminder to the sales user.
- D. Add form completion actions to first assign to the user and then to create a Salesforce task.
Answer: D
NEW QUESTION # 129
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
- A. Make sure the CRM username field on user records are empty.
- B. Delete and recreate the specific users after enabling user sync.
- C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
- D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 130
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. ABDC
- B. CDBA
- C. CDAB
- D. CBDA
Answer: B
NEW QUESTION # 131
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- B. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- C. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
Answer: D
NEW QUESTION # 132
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Honor opt-out requests promptly
- B. Identify the message as an ad
- C. Monitor what others are doing on your behalf
- D. Don't use deceptive subject lines
- E. Tell recipients where you're located
- F. Tell recipients how to opt out of receiving future email from you
- G. Don't use false or misleading header information
Answer: A,B,C,D,E,F,G
NEW QUESTION # 133
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- B. Create the form in the first BU, then export the form and import it into each of the other two BUs.
- C. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
Answer: B
NEW QUESTION # 134
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
- C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
Answer: C
NEW QUESTION # 135
What is true about grading? [Choose two answers]
- A. A prospect can be associated to multiple profiles.
- B. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
- C. You cannot change the default profile criteria
- D. All prospects start with a grade of D.
Answer: B,D
NEW QUESTION # 136
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. Layout Templates
- B. Social Posts
- C. Content Files
- D. Landing Pages
- E. List Emails
Answer: B
NEW QUESTION # 137
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
- A. Add engagement history metrics related lists to campaign page layouts.
- B. Add engagement history activity related lists to lead & contact page layouts.
- C. Add engagement history lightning component to lead & contact page layouts.
- D. Add emails to campaign start displaying engagement history metrics on campaigns.
Answer: B
NEW QUESTION # 138
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
- B. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- C. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- D. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 139
Select available Social Posting Connectors
- A. Instagram
- B. Tumblr
- C. Zone
- D. Twitter
- E. WhatsApp
- F. Linkedln
- G. Facebook
Answer: D,F,G
NEW QUESTION # 140
Administrators can reset passwords for users
- A. True
- B. False
Answer: A
NEW QUESTION # 141
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using a segmentation rule.
- B. Use a dynamic list to use as a recipient list on an email send.
- C. Send using an automation rule
- D. Send using the form's completion actions.
Answer: D
NEW QUESTION # 142
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
- B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
- C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- D. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Answer: B
NEW QUESTION # 143
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