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| Section | Objectives |
|---|---|
| Topic 1: Value Design | - Challenge framing and problem definition
|
| Topic 2: Tools and Artifacts | - Co-creation methods
|
| Topic 3: Intangible Deliverables | - Communication and visioning
|
1. A strategy designer is presenting their new service vision to an executive audience What should the designer include in the executive summary to meet the audience needs?
A) A detailed report of the data that informed the new vision
B) The different options explored in the process of designing this vision
C) A plan description including who needs to act and what they need to do
2. Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development.
What is needed from the strategy designer to inform a roadmap from MVP to mature offering?
A) Instrumentation and POC prototypes
B) Effort sizing and user story points
C) Phases of feature development
3. project team at Cloud Kicks framed this design challenge: "How might we help our customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements?
A) The hypothesis for the solution
B) The desired outcome
C) The persona being designed for
4. A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.
Which question should the team use to prioritize insights?
A) Is our technology capable of supporting this need?
B) How will this improve the customer experience?
C) What will bring in the most revenue?
5. A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: "How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?" Which business goal is aligned with this challenge statement?
A) Increase positive environmental impact brand awareness
B) Increase overall electric vehicle sales by 20% annually
C) Increase online engagement with the company marketing site
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
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