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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
  • 1. Select, Merge, Extract and Snapshot Process Setup
    • 2. Mail List, Call List and Output File Generation
      - Batch Scheduling, Triggering and Execution Controls
      • 1. Recurring Schedules and Event-Driven Flowchart Runs
        • 2. Execution Logging, Failure Retries and Error Handling
          Topic 2: Unica Campaign Data Model, Tables and Audience Segmentation28%- Base Tables, User Tables and Derived Table Design
          • 1. Customer Contact History and Response Tracking Tables
            • 2. Lookup Tables and Reference Data Integration
              - Segment Creation, Select Statements and Filter Logic
              • 1. Raw SQL and Campaign Macro Segmentation Queries
                • 2. Sampling, Exclusion and Duplicate Suppression Rules
                  Topic 3: Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                  • 1. Database Schema and ODBC Data Source Configuration
                    • 2. Campaign Server, Listener and Runtime Agent Roles
                      - Installation, Upgrade and Environment Migration
                      • 1. Patch Application and Version Compatibility Rules
                        • 2. Pre-install Hardware and OS Prerequisite Checks
                          Topic 4: Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                          • 1. Runtime Performance Bottleneck Diagnosis
                            • 2. Flowchart and Table Object Access Restrictions
                              Topic 5: Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
                              • 1. Email, SMS and Direct Mail Channel Connectors
                                • 2. Real-Time Integration with Unica Interact
                                  - Offer Catalog Creation and Attribute Personalization
                                  • 1. Offer Eligibility Rules and Volume Cap Limits
                                    • 2. Static and Dynamic Offer Template Authoring

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      Question 1

                                      In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

                                      A. To maintain the IDs in the cell.
                                      B. To allow for consistency and efficiency for reuse.
                                      C. To track customer responses.
                                      D. To produce a recipients list.


                                      Question 2

                                      In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?

                                      A. Command line
                                      B. Campaign Listener
                                      C. Framework Manager
                                      D. Affinium Manager


                                      Question 3

                                      Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?

                                      A. User who clicked Create Linked Campaign.
                                      B. Administrator must assign an owner.
                                      C. Last user to edit the campaign is assigned as owner.
                                      D. User who created the Project.


                                      Question 4

                                      What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

                                      A. Segments
                                      B. Extract
                                      C. Snapshots
                                      D. Sessions


                                      Question 5

                                      In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

                                      A. Samples
                                      B. Segments
                                      C. Dimension hierarchy
                                      D. Profiles


                                      Solutions:

                                      Question 1
                                      Answer: B
                                      Question 2
                                      Answer: A
                                      Question 3
                                      Answer: A
                                      Question 4
                                      Answer: D
                                      Question 5
                                      Answer: C

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