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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

During a Unica Campaign installation, where does a customer set the required Campaign properties?

A. Options menu
B. Properties page
C. Administration menu
D. Configuration page

Question 2

If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?

A. Install Cognos on a separate server.
B. The Reports Package does not support multiple partitions.
C. Configure once for all partitions.
D. Configure for each partition.

Question 3

What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A. Snapshot
B. Mail List
C. Extract
D. Call List

Question 4

In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A. parameterized offer
B. base offer
C. smart offer
D. static offer

Question 5

In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A. Switching
B. Mapping
C. Segmentation
D. Filtering

Solutions: