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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?

A) Classification
B) Segmentation
C) Reduction
D) Association

2. Which SPSS product(s) are required in order to use SPSS Decision Management?

A) SPSS Collaboration and Deployment Services and SPSS Modeler
B) SPSS Collaboration and Deployment Services and SPSS Statistics
C) SPSS Modeler and SPSS Data Collection
D) SPSS Statistics and SPSS Modeler

3. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Collaboration and Deployment Services
B) SPSS Data Collection
C) SPSS Statistics
D) SPSS Decision Management

4. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) In-database mining
B) Automatic data preparation
C) Auto clustering
D) Complete statistics integration

5. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) Support for multiple operating systems.
B) More powerful in the hands of a modeling expert.
C) Structured data mining capabilities.
D) Easy to use interface for business-oriented analysts.

Solutions: