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Facebook Certified media buying professional Sample Questions:

1. What determines the "Total Value" of your ads?
Choose only ONE best answer.

A) Maximizing advertiser value and estimated action rates.
B) Maximizing Consumer Experience and Advertiser Bid.
C) Optimizing Consumer Experience and Maximizing User Value.
D) Maximizing Advertiser Value and Optimizing Consumer Experience.

2. You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A) Initiate Checkout
B) Purchase
C) View
D) Complete Registration
E) Add To Cart

3. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Use more core audiences to increase results.
B) Use Facebook SDK to measure conversions.
C) Change the bidding type to CPA instead of CPM.
D) Change audiences to custom audiences.
E) Add conversion lift tests to measure campaign results.

4. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Start a new campaign and set up the spending limit to $30,000.
B) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
C) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
D) Raise the campaign spending limit of the existing campaigns to $30,000.
E) Duplicate the existing campaign and increase campaign spending limit to $20,000
F) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

5. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
B) Buy through the reach and frequency and set a frequency of 2 every 7 days.
C) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
D) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
E) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

Solutions: