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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A. The community manager should select the boosted post, change the image and re-launch the campaign.
B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
D. The community manager needs to post a new image and create a new campaign with a $20 budget.

Question 2

You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A. Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
B. Purchased, Initiated Checkout, Completed Registration, Rated
C. Achieved Level, Purchased, Completed Registration, Viewed Content
D. App Launched, Added Payment Info, Purchased, Completed Tutorial
E. App Launched, Initiated Checkout, Purchased, Spend Credits

Question 3

You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A. You should bid for clicks and measure impressions.
B. You should bid for installs and measure impressions.
C. You should bid for CPM and measure conversions.
D. You should bid for impressions and measure impressions.
E. You should bid for conversions and measure impressions.

Question 4

You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A. Page moderator
B. Page moderator
C. Page admin
D. Jobs manager
E. Page editor

Question 5

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A. You should run conversion ads targeted at women only.
B. You should run traffic ads to the customer base but focused on female users.
C. You should run interaction posts to bring awareness to the new customer base.
D. You should run traffic ads targeted at the entire customer database.

Solutions: