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Facebook Certified media buying professional Sample Questions:

1. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Video Engagement
B) Reach objective
C) Video Completion Objective
D) Brand Awareness Objective
E) Video Views Objective

2. You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A) You should change the image of the ad and re-launch it.
B) To appeal the ad and try to run it again.
C) That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

3. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after view and 7 days after a click attribution window.
B) You should set up a 1 day after a view and 1 day after a click attribution window.
C) You should set up a 1 day after a click attribution window.
D) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

4. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Make long videos
B) Make sure message is easy to understand with sound off
C) Capture attention quickly in the first 3 seconds of video
D) The video needs to have a lot of text to convey the right message
E) Be open to experiment, test and make changes to your videos
F) The product being featured should be featured for the majority of 30 seconds of ad

5. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) FL@VOR can't be used, you should use fl@vor.
B) FL@VOR can't be used, you should use flavor.
C) FL@VOR can't be used, you should use FLAVOR.
D) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
E) You should not have any issues with naming the fan page FL@VOR.

Solutions: