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Facebook Certified media buying professional Sample Questions:

1. n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.

A) Javascript
B) tvOS
C) Android
D) PHP
E) Unity
F) 3rd Party Tools
G) iOS

2. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
B) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
C) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
D) You should add them as administrators of your Business Manager in order to manage your digital assets.

3. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides a holistic marketing and measurement at scale
B) It allows me to measure only Instagram attribution
C) It enables you how well your ads works with real people
D) It provides global cross-environment coverage.

4. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Audience Insights
B) Nielsen Brand Lift
C) Millward Brown Brand Lift
D) Nielsen DAR
E) Nielsen TAR

5. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Store Visits
B) Lead Generation
C) Page Likes
D) Traffic
E) Messages
F) App Installs

Solutions: