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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add engagement history metrics related lists to campaign page layouts.
B) Add engagement history lightning component to lead & contact page layouts.
C) Add emails to campaign start displaying engagement history metrics on campaigns.
D) Add engagement history activity related lists to lead & contact page layouts.

2. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
B) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
C) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
D) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

3. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Place additional navigation on the LenoxSoft home page.
B) Create new content for the paid search ads that direct to the home page.
C) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

4. Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A) Build an automation rule with the criteria of :: Prospect Custom FielD.: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
B) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
C) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
D) Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

5. LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A) Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
B) Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
C) Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D) Enable Kiosk mode on the Marketing Cloud Account Engagement form

Solutions: