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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does ROI analysis measure?

A) The percentage increase in customer satisfaction after a promotion.
B) The financial return of a promotion by comparing incremental revenue to the investment made.
C) The total sales volume generated by a promotion.
D) The cost savings achieved through a promotion.

2. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
C) Reduce linear shelf space for this segment
D) Increase linear shelf space for this segment

3. What is the definition of pricing and its role in the category management process?

A) Pricing is the process of setting promotional discounts to attract more shoppers.
B) Pricing is the method of categorizing products based on their market value.
C) Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
D) Pricing is the calculation of production costs to determine a product's retail price.

4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store.

5. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Ensures all SKUs are kept in stock at all times
B) Eliminates the need for supplier collaboration
C) Reduces the need for monitoring supply chain KPIs
D) Improves forecast accuracy and reduces stockouts

Solutions: