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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
B. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
C. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

Question 2

What is the impact of negative scoring in lead scoring models?

A. Prioritizes leads with higher scores
B. Automatically removes unqualified leads
C. Speeds up sales follow-up processes
D. Improves lead qualification accuracy

Question 3

Which types of data integrations are supported in Marketo? (Choose two)

A. API-based real-time integrations
B. Predictive analytics integrations
C. Manual lead imports via CSV
D. Batch-based CRM syncs

Question 4

When should you use multiple partitions in Marketo? (Choose two)

A. To track campaign performance
B. When segmenting audiences by lifecycle stages
C. To manage leads for different business units
D. For businesses with region-specific campaigns

Question 5

A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A. If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
B. When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
C. Leads that are recycled cannot re-enter the Revenue Cycle Model stages
D. Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

Solutions: