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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

Which groups typically require customized training in Marketo? (Choose two)

A. IT Administrators
B. Data Analysts
C. Sales Executives
D. Marketing Specialists

Question 2

Which stakeholder is responsible for configuring integrations in Marketo?

A. Business Strategist
B. IT Team Lead
C. Marketing Specialist
D. Data Analyst

Question 3

A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
C. Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
D. Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

Question 4

A new sales team struggles with understanding lead scoring in Marketo.
What enablement approach should you recommend?

A. Assign mentors to guide them through email workflows
B. Provide pre-recorded tutorials on campaign creation
C. Conduct a focused workshop on lead scoring basics
D. Schedule a Q&A session about reporting features

Question 5

What components are essential when designing a lead lifecycle model? (Choose two)

A. Defining lifecycle stages with clear entry/exit criteria
B. Setting up multiple engagement streams per stage
C. Integrating lead scoring for lifecycle progression
D. Including static lists for audience segmentation

Solutions: