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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?

A) Validate stage entry and exit criteria
B) Adjust lead scores for impacted leads
C) Rebuild all lifecycle workflows
D) Review Smart List filters

2. An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A) Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
B) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report
C) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report
D) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report

3. An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A) Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
B) Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
C) Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
D) Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

4. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
B) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
C) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings
D) Add a Marketing Activities Emails filter with 'Channels' grouping

5. Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A) Engagement Stream cadence
B) Smart Campaign performance
C) Campaign folder hierarchy
D) Data retention policies

Solutions: