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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following is used to track the number of users elected to subscribe to a newsletter?

A) Purchase/Sale
B) Leads
C) Signup label
D) View of a key page

2. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown in alphabetical order.
B) The ads are shown in the order in which they were created.
C) The ads are shown in rotation.
D) The ads are shown based on performance.

3. Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

A) Traffic Estimator
B) AdWords Editor
C) Keyword Tool
D) Placement Tool

4. How often does Google calculate a quality score?

A) Every time a keyword matches a search query
B) Daily
C) Hourly
D) Once

5. The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.
Where should the Keyword tool be accessed from?

A) The Keywords tab
B) The Settings tab after clicking on the Add Keywords button
C) The Keywords tab after clicking on the Add Keywords button
D) The Advanced tab

Solutions: