Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing Score: 67%
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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Cross-channel messaging strategy - Email, SMS and push message design - Message delivery and optimization - Content personalization and dynamic content |
| Topic 2: Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning |
| Topic 3: Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation |
| Topic 4: Account Configuration | 12% | - Mobile Studio configuration and features - Account hierarchy and business unit setup - User roles, permissions and security settings - Sender authentication and deliverability management |
| Topic 5: Data Modeling and Management | 21% | - Reporting, tracking and data views - Data import, export and transformation - Data extensions, attribute groups and relationships - Contact configuration and identity management |
| Topic 6: Integration | 20% | - Data model support for personalized messaging - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting |
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