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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Customer Journey Design18%- Utilize Journey Builder features and best practices
- Map customer journeys across channels
- Build decision trees and branching logic
- Implement triggered and real-time journeys
- Apply personalization and dynamic content
Topic 2: Reporting and Analytics14%- Track engagement and conversion metrics
- Analyze campaign performance
- Provide actionable insights and recommendations
- Configure and interpret standard reports
- Build custom reports and dashboards
Topic 3: Discovery and Design18%- Analyze customer data and segmentation needs
- Identify integration points and data flows
- Define success metrics and KPIs
- Gather requirements and understand business objectives
- Document current state and desired future state
Topic 4: Marketing Cloud Configuration18%- Implement data management and data extensions
- Configure account settings and business units
- Set up users, roles, and permissions
- Manage sender profiles and deliverability settings
- Configure lists and populations
Topic 5: Email Marketing18%- Configure AMPscript for dynamic content
- Implement A/B testing andsend time optimization
- Create and optimize email content
- Apply template and content block strategies
- Ensure deliverability and inbox placement
Topic 6: Automation and Data Management14%- Implement SQL activities for data processing
- Configure imports and exports
- Manage contact data and data hygiene
- Build and manage automation workflows
- Utilize automation studio effectively

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