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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) A Utilize exit criteria for the journey.
B) Use the Update Contact a:
C) Ensure the Contact entry mode is No re-entry

2. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Engagement Scoring
B) Einstein Copy insights
C) Einstein Messaging Insight

3. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A) Configured Alert Manger Settings
B) Automation Notification Settings
C) Import Activity Notification Settings

4. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) Create automations that import the data directly into the child BUs to bypass the parent level BU.
B) After the file import, use the transfer file activity to move data into data extensions in child BUS.
C) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

5. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage Multilingual Content Blocks.
B) Leverage Enhanced Dynamic Content.
C) Leverage templates with AMP script.

Solutions: