Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-214
Check Updated on: Sep 13, 2026
No. of Questions: 102 Questions & Answers with Exam Engine
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Send Time Optimization - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Scoring |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Activities and decision splits - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Journey design and best practices |
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobileConnect features and capabilities - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
| Social Studio | 10% | - Social media publishing and engagement - Social analytics and reporting - Content management and moderation |
| Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
| Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How are profiles merged In IS:
- A. Once a day
- B. Probabilistic matching
- C. Deterministic matching on matched identities
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
- A. Individually
- B. Publish Macros
- C. Workspace Shared Notes
- D. Post Approvals
Where would you set a threshold limit in social studio
- A. enterprise admin settings
- B. tab in engage
- C. workspace settings
- D. column in engage
Explanation: Only visible for iPassleader members. You can sign-up / login (it's free).
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use query activity to query _ click and use contact data in journey.
- B. use Journey data and not contact data
- C. use contact designer
- D. use journey with email activities and enagagement split activity
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit are automatically available to all child business units
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent or child business unit are available only in that business unit
- D. keywords in parent business unit can be shared to any child business units
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