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Salesforce AP-212 Exam Syllabus Topics:

SectionObjectives
Topic 1: Engagement and Promotions- Campaign and promotion setup
  • 1. Event-based rewards triggers
    • 2. Targeted loyalty promotions
      Topic 2: Program Setup and Configuration- Tier management
      • 1. Tier qualification rules
        • 2. Tier benefits assignment
          - Loyalty program structure
          • 1. Earning rules configuration
            • 2. Redemption rules configuration
              Topic 3: Member and Account Management- Member enrollment and profiles
              • 1. Account linking and identity management
                • 2. Member status tracking
                  Topic 4: Data Model and Integration- Loyalty data architecture
                  • 1. Standard objects and relationships
                    • 2. Integration with Salesforce platform services
                      Topic 5: Loyalty Management Fundamentals- Core concepts of loyalty programs
                      • 1. Points, tiers, and rewards model
                        • 2. Member lifecycle management
                          Topic 6: Reporting and Analytics- Loyalty performance tracking
                          • 1. Member behavior insights
                            • 2. Dashboards and reports

                              Salesforce Loyalty Management Accredited Professional Sample Questions:

                              Question 1

                              A sports clothing and accessories retailer has a strategic partnership with other businesses that provide sports equipment and outdoor sports experiences. This retailer wants its Loyalty program members to be able to redeem their points when shopping with its redemption partners.
                              When creating a Loyalty Program partner record, how should an Administrator set up the partners in the Loyalty management application?

                              A. Set the program partner type to both > Activate > Define the accrual cost per unit.
                              B. Set the program partner type to accrual > Activate > Define the redemption cost per unit
                              C. Set the program partner type to redemption > Activate > Define the accrual cost per unit.
                              D. Set the program partner type to redemption > Activate > Define the redemption cost per unit


                              Question 2

                              What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?

                              A. Develop an Apex Time Trigger to scan all Member Currencies and reset Qualifying points every time a reset period has expire
                              B. The reset period is defined at the Tier Group level; Loyalty Management will automatically process it every night to ensure efficient point calculation
                              C. Create Schedule-Triggered Flow that to be executed every night This flow will scan the expired reset Period at the Group Level and rese the points using the out-of-the-box Reset point flow action
                              D. Use the out-of-the-box 'Reset Qualifying Points" data processing engine and trigger its execution using, for instance, a Schedule-Triggered Flow.


                              Question 3

                              The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
                              Which two integrated Salesforce applications can facilitate this com

                              A. Salesforce Marketing Cloud
                              B. Salesforce Cloud Intelligence
                              C. Salesforce Customer Data Platform
                              D. Salesforce Field Service Lightning


                              Question 4

                              A Customer Support Manager noticed that the customers support team's performance decreased since the company rolled out the Loyalty Program. The customer Support Agents complain that finding information about the Loyalty Program Member takes a lot of the time.
                              What is the standard solution to display the information regarding the Loyalty?
                              Program Member on the case detail page?

                              A. Embed Loyalty Member Profile Cards
                              B. Create formula fields on Case Object
                              C. Create a Screen Flow
                              D. Develop a custom component


                              Question 5

                              A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events.
                              How should an Administrator configure the Loyalty Program for Platinum members?

                              A. Set up Members "Exclusive Access to VIP Events" as a Transaction Journal
                              B. Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit
                              C. Set up Members "Exclusive Access to VIP Events" as a Voucher
                              D. Set up Members "Exclusive Access to VIP Events" as a Member Promotion


                              Solutions:

                              Question 1
                              Answer: D
                              Question 2
                              Answer: D
                              Question 3
                              Answer: A,C
                              Question 4
                              Answer: A
                              Question 5
                              Answer: B

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