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SAP C-C4H260-01 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Explain the data model and how to enhance the data model
  • Explain the Account Based marketing process as well as the process of defining a new lead stage
Topic 2
  • Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer
  • Explain the technical foundation of segmentation
Topic 3
  • Lead- and Account-Based Marketing
  • Outline the options for extensibility
Topic 4
  • Explain the concept of campaign categories and their actions
  • Campaign and Journey Orchestration
Topic 5
  • Describe Contact to Lead-Opportunity process
  • Explain the option for anonymizing contact information
Topic 6
  • Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management
  • Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports
Topic 7
  • SAP Commerce Cloud etc. Additionally know how to monitor integration errors
  • Explain varous extensibility options and ways to implement them
Topic 8
  • Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports
  • Outline the offer recommendations, product recommendations
Topic 9
  • Explain the concepts of Best Record and Score Builder capabilities
  • Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud

Reference: https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

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