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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider has blocked the account.
B) The requested data is too high volume.
C) Multiple email addresses are not separated by commas.
D) The data provider is not already a linked partner.

2. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure custom parameters to deliver data to the media execution partner
B) Manually enter the pixel required for sending campaign data to the partner.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Create a Dynamic Synchronous container to support the transfer of data.

3. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-classification
B) Self-service OnRamp
C) Managed classification
D) Corporate classification

4. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data sent without authentication
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

5. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The click-through URL must be added to the Media Click tag.
D) The BlueKai Site ID is different for every Media Click tag.

Solutions: