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Exam Code: MB2-720
Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Updated: Oct 20, 2026
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Technology has reshaped how we live and how we learn, and the MB2-720 preparation at iPassleader reflects it: 90 practice questions for the MB2-720 exam, three study formats including an offline-capable online version, and verified answers behind every item.
Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Certificate Validity Period: | Retired exam (no longer active) |
| Exam Format: | Case study, Multiple choice |
| Related Certifications: | Microsoft Dynamics 365 Marketing |
| Real Exam Qty: | 40-60 |
| Passing Score: | 700/1000 |
| Exam Price: | $165 USD (varies by region) |
| Available Languages: | English |
| Exam Duration: | 120 minutes |
| Recommended Training: | Microsoft Learn |
| Exam Registration: | Microsoft Certifications |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Proctored online or test center delivery |
| Pre Condition: | No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts) |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
| Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
Preparing for MB2-720 with iPassleader: The Essentials
Registration goes through the official channel: Microsoft Certifications Create an account, choose a test center or online proctoring, pick your date, and pay the exam fee to confirm the appointment.
Three things set it apart. The bank is researched, not assembled — a specialized team studies question patterns for different kinds of learners, so 90 practice questions for the MB2-720 exam actually match how people study. The formats are flexible — PDF, PC engine, and an online engine that works offline once downloaded. And the service is integrated — verified answers, daily updates for 365 days, and support by email or online chat at any hour.
Microsoft Learn An official course builds structured theory, while the verified iPassleader MB2-720 bank supplies realistic rehearsal — together they cover the full preparation cycle.
The official Microsoft Functional Application in Microsoft Dynamics Marketing outline splits its weight like this:
- Marketing Fundamentals in Microsoft Dynamics Marketing ()
- Analytics and Reporting ()
- Segmentation and List Management ()
Yes — that is one of the strengths of the online MB2-720 version. Download it once in an online environment, and it works offline after that on any electronic device, with unlimited use wherever you are. A network outage, a long flight, a rural commute — your Microsoft Functional Application in Microsoft Dynamics Marketing study environment travels with you instead of depending on the nearest router. The PC engine and printable PDF play the same role for desk and paper study.
Around 40-60 questions in 120 minutes minutes. The PC engine recreates that exact environment, so practicing in it doubles as dress rehearsal for exam day — and 90 practice questions for the MB2-720 exam give you plenty of runs to feel ready.
No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts)
A professional team of specialized experts, organized specifically to research question patterns and study how different learners approach the MB2-720 material. Content is refined against the live Microsoft Functional Application in Microsoft Dynamics Marketing blueprint, every answer is verified before publication, and the bank keeps pace with contemporary talent development — so it serves the way people actually prepare today, not the way they did years ago.
A pass requires 700/1000, and sitting the exam costs $165 USD (varies by region). Since every retake repeats that fee, thorough preparation with verified iPassleader material is the investment that protects it.
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Which trigger can you define that is specific to a landing page activity in a marketing campaign?
- A. User Attended
- B. Email Opened
- C. Email Link Clicked
- D. User Registered
Correct Answer: D 🗳️
Which two social media outlets can you add to Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
- A. Yammer
- B. Twitter
- C. Facebook
- D. Linkedln
Correct Answer: A,B 🗳️
What do cross-campaign rules control?
- A. The maximum number of times the contact can be counted in campaign result metrics.
- B. The maximum number of campaigns a contact can participate in.
- C. The maximum number of mailing lists a contact can subscribe to.
- D. The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
Correct Answer: A 🗳️
You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
- A. view as Web Page plug-in
- B. Forward to a Friend plug-in
- C. landing page link
- D. Subscription Center plug-in
Correct Answer: B 🗳️
A contact can no longer attend an event for which she has confirmed registration. How should you remove the contact from the event?
- A. Cancel the contact's event registration record.
- B. Delete the contact's event registration record.
- C. Delete the contact's event response record.
- D. Cancel the contact's event response record.
Correct Answer: A 🗳️
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