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Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam
Introduction
Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.
According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.
Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.
In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
The exam details are not published on the official webpage, but it is known that the test is available in the English language only. The exam can be taken as an online proctored option or at the Pearson VUE centers at a price of $165. This sum is applicable to the individuals who pass the test in the United States. If you are located in another country, this fee can be different for you. To know the actual pricing, refer to the Microsoft site.
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| Section | Weight | Objectives |
|---|---|---|
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Build segment queries and filters - Create and manage static segments - Use segment insights |
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Create and manage marketing events - Set up event registration and sessions - Manage event webinars and waitlists |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Implement email Personalization and dynamic content - Configure email settings and delivery - Preview, test, and validate emails |
| Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Configure form and page elements - Create and publish marketing pages - Create and publish marketing forms |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing resources and assets - Configure marketing settings and org units - Set up marketing configurations |
| Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage contacts - Import and deduplicate contacts - Create and manage companies |
| Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Configure journey tiles and triggers - Design and create customer journeys - Analyze journey performance |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Create and configure lead scoring models - Implement lead scoring rules - Automate lead qualification and distribution |
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