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Who should take the Marketing-Cloud-Consultant exam

The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.

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How much Marketing-Cloud-Consultant Exam Cost

The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.

Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

For more info visit:

Salesforce Marketing-Cloud-Consultant Exam Reference

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Reporting and Analytics14%- Configure and interpret standard reports
- Provide actionable insights and recommendations
- Build custom reports and dashboards
- Analyze campaign performance
- Track engagement and conversion metrics
Automation and Data Management14%- Build and manage automation workflows
- Utilize automation studio effectively
- Configure imports and exports
- Manage contact data and data hygiene
- Implement SQL activities for data processing
Customer Journey Design18%- Apply personalization and dynamic content
- Utilize Journey Builder features and best practices
- Map customer journeys across channels
- Implement triggered and real-time journeys
- Build decision trees and branching logic
Marketing Cloud Configuration18%- Set up users, roles, and permissions
- Configure account settings and business units
- Configure lists and populations
- Manage sender profiles and deliverability settings
- Implement data management and data extensions
Discovery and Design18%- Define success metrics and KPIs
- Identify integration points and data flows
- Document current state and desired future state
- Analyze customer data and segmentation needs
- Gather requirements and understand business objectives
Email Marketing18%- Configure AMPscript for dynamic content
- Implement A/B testing andsend time optimization
- Create and optimize email content
- Ensure deliverability and inbox placement
- Apply template and content block strategies

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