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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Assortment Management, Stocking, Space Management, Inventory Allocation
B) Buy, Market, Sell, Service
C) Order Capture, Order Cross-sell, Order Fulfillment, Order return
D) Marketing, Socializing, Prospecting, Closing

2. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Customer segmentation.
C) Unica
D) Cross-channel campaign management.

3. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) up-sell potential via outbound calling centers and automated dialers
C) building a 1:1 interaction with the customer
D) cable television infomercials

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) All of the above.
B) Target through online advertisements based on interaction history.
C) Optimize paid search advertising.
D) Automate customer recommendations based on LIVE profile.

5. What can AdTarget do?

A) Monitor all advertisements watched on cable television
B) Force customers to watch the entire Internet ad before entering websites
C) Working with affiliates, target Internet ads without email
D) Utilize You Tube to more effectively deliver ad content

Solutions: