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| Section | Weight | Objectives |
|---|---|---|
| Tactical Innovation & The Innovation Professional | 35% | - Tools and methods for opportunity identification - Ideation, brainstorming and concept development processes - Managing innovation projects and teams - Innovation culture and leadership |
| Innovation Implementation & Scaling | 15% | - Launching and scaling innovations - Prototyping, testing and validation - Overcoming barriers and managing change |
| Strategic Innovation & Organizational Capability | 25% | - Intellectual property and value capture - Building innovation capabilities and systems - Measuring and evaluating innovation performance - Aligning innovation with business strategy |
| Foundations: Core Innovation Knowledge & Concepts | 25% | - Definitions, principles and frameworks of innovation - Role and value of innovation in organizations and markets - Types and models of innovation: incremental, disruptive, open innovation |
1. A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.
Select one correct answer from the list:
A) Their lifestyles
B) The particular outcome each segment seeks
C) Various demographic factors
D) Their tastes-what they like and dislike
2. A key use of research in Needfinding work is for engaging potential customers, which is done using various forms of ______, or in the office using methods such as ______. Both can bring useful insights into the Needfinding discussion.
A) insights mining / Maverick Panels
B) secondary research / primary research
C) market analysis / online surveys
D) fieldwork / Focus Groups
3. A well-developed Opportunity Analysis will uncover for a business both unmet and unarticulated opportunities.
Select one correct answer from the list:
A) Tangible and intangible opportunities
B) Unmet and unarticulated opportunities
C) Good opportunities and bad opportunities
D) Currently untapped opportunities and future potential opportunities
4. Package Innovation is the use of a new package design to do what?
A) Create the perception of a totally new product.
B) Create perceived new value and appeal to certain consumer preferences.
C) Create real new value and drive consumer tastes.
D) Create no net new value but appeal to certain consumer vanity.
5. Though __________ is often required, it can be costly. For that reason Innovation Teams must first try to use
__________ as much as they can.
Select one correct answer from the list
A) Secondary Research / Primary Research
B) Initial Research / Follow-on Research
C) Primary Research / Secondary Research
D) Deep Research / Shallow Research
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
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