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Facebook Certified Community Manager Sample Questions:

1. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much engagement each platform gets
B) How many current clients found the trainer on each platform
C) How much the trainer enjoys using each platform
D) How much time the trainer spends on each platform

2. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
B) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
C) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
D) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing

3. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Comment on every post that members make in the group.
B) Create a group rule that requires daily engagement to remain in the group.
C) Look at engagement insights to compare the daily number of posts.
D) Highlight top commenters in a special weekly post.
E) Enlist a scheduling tool to create daily topical posts to encourage conversation.

4. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The poll
B) The video
C) The livestream
D) The image

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The video post should be promoted with ads if the primary goal is engagement
B) The link post should be promoted with ads if the primary goal is reach
C) The link and video post garnered more awareness than the picture post
D) The picture post is the most successful if reach is more important than engagement

Solutions: