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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Using measures, what data can a marketer use to segment an audience?

A) Gender Data
B) Geographical Data
C) Open Data
D) First Name Attributes

2. A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A) Query Activity
B) Send Definition
C) Drag & Drop Segmentation
D) Data Extract Activity

3. What is the recipient maximum for a test send?

A) Unlimited
B) 3
C) 5
D) 1

4. A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A) List unsubscribe
B) Suppression lists
C) Publication lists
D) Profile attributes

5. NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

A) Include @media query CSS in the email
B) Use inline CSS styling on all HTML elements
C) Use a Basic, Empty or Themed Template in Content Builder
D) Include style="display:block" on all images

Solutions: