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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?

A) Weakness
B) Threat
C) Opportunity
D) Strength

2. A Service Level Agreement (SLA) defines exactly what services a service provider will provide and the required level or standard for those services.
Which of the following statements regarding Service Level Agreements is NOT correct?

A) Service Level Agreements should include the targets and benchmarks to be used and the consequences for failing to meet them.
B) Service Level Agreements should include the procedures for cancelling the contract.
C) Service Level Agreements should include a guarantee to provide 100% availability for complaint resolution.
D) Service Level Agreements should include the expected response time to technical queries.

3. DRAG DROP
LMN is a fast food manufacturer that makes 'Ready-meals'.
Place the appropriate stage of the Value Chain against each of the activities below:
Select and Place:

Correct

4. A direct external change trigger is:

A) A powerful competitor forcing an organization to cut its prices.
B) The introduction of new environmental protection policies by the government.
C) An economic recession in an organization's home country.
D) A general increase in the use of the Internet by society.

5. ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A) Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
B) Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
C) Operate a system of reward incentives for staff who display high ethical and professional standards.
D) Set performance targets in diversity and equality for its hotel senior managers.
E) Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
F) Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.

Solutions: