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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

Question 1

An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud.
They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.
Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?
Choose 2 answers

A. The Service Cloud Connector is distributed as a managed package that can be extended to meet client- specific needs but with core functionality that cannot be altered.
B. The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.
C. The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.
D. In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.

Question 2

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A. Implement a mobile app so that customers can more easily purchase products to drive higher sales
B. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
C. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
D. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
E. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

Question 3

Northern Trail Outfitters (NTO) exported all the Account records from Salesforce and used a data transformation tool to clean up values in the phone field using a standardized format. The export file has more than 2 million records. During previous data loads for similar updates on the Account object, NTO did not experience any issues with row lock.
Which feature of Data Loader should be used to load this data back into Salesforce faster?

A. Bulk API Serial Mode
B. Bulk API
C. SOAP API
D. REST API

Question 4

Refer to the exhibit.

A beauty brand is planning to re-platform their existing website onto B2C Commerce. As part of the re- platform they will create a new social community where beauty insiders can view how-to videos, share tips, and favorite products. As part of the overall solution, the beauty brand is going to implement 82C Commerce, Experience Cloud, and Salesforce Identity.
Each beauty insider can store and update important profile and commerce information like email, phone number, beauty preferences, and saved addresses.
Which application should a Solution Architect recommend to set up the primary profile after reviewing the workflow and attempting to minimize migration of customer profile data?

A. Salesforce Identity
B. Service Cloud
C. Experience Cloud
D. B2C Commerce

Question 5

Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively.
Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers

A. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.
B. The service console will need a customized Lightning component to display the recommendations,
C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
D. Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.

Solutions: