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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Troubleshooting and Administration | 8% | - Verify activity setup and implementation - Manage user permissions, preferences, and account settings - Identify and resolve common delivery and configuration issues |
| Topic 2: Analyzing and Reporting Results | 16% | - Interpret activity results and performance metrics - Derive insights and recommendations from test outcomes - Generate and customize reports in Adobe Target - Evaluate statistical significance and confidence levels |
| Topic 3: Configuring, Executing and Managing Activities | 50% | - Create and manage experiences using both composers - Apply audience targeting and segmentation rules - Manage traffic allocation, goals, and settings for activities - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities |
| Topic 4: Planning and Strategy | 26% | - Construct test hypotheses and define success metrics - Identify optimization opportunities based on business KPIs and data analysis - Select appropriate analytics sources for reporting - Assess audience requirements and define targeting criteria |
1. A client wants to launch a landing page test targeting users in North America with an interest in outdoor activities.
Which audience requirements would ensure proper targeting?
A) Users who completed a purchase in the last six months.
B) All users who visited the website in the last month.
C) Users visiting the homepage within the last week.
D) Users based in North America who previously viewed outdoor products.
2. Which Adobe Target feature allows validation of activities before publishing?
A) QA Mode
B) Activity Approval
C) Workspace Permissions
D) Audience Library
3. Which composer should be used to make design choices without requiring direct editing of the code?
A) Page Composer
B) Data Platform
C) Form Based
D) Visual Experience
4. Which activity type is most appropriate for testing combinations of multiple page elements?
A) Experience Targeting
B) Auto-Allocate
C) A/B Test
D) Multivariate Test (MVT)
5. Which elements should be reviewed during Activity QA? (Select two.)
A) Testing platform security
B) Traffic allocation
C) Metrics alignment
D) Audience qualification logic
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B,D |
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