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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That access to 3rd party data has been granted and that 1st party converters have been suppressed

2. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign status was set to Idle.
B) The campaign did not have labels associated with it.
C) The campaign priority was not set.
D) The campaign did not have a set end date.
E) The IDs Delivered section was not configured.

3. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) All categories have inventory of more than 10,000 users.
C) Some categories have zero inventory.
D) Some categories have more than 100,000 inventory.

4. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Buy
B) Optimize
C) Target
D) Avoid

5. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) You cannot create a single campaign to deliver to multiple app partners.
B) The apps support different IDs.
C) The apps use different delivery methods.
D) The apps receive data via different win frequencies.
E) The apps are ranked different priorities.

Solutions: