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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
1. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Link List
B) Insight Link Report
C) Link Hashmap
D) Link Table
E) Insight Link Hashmap
2. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
A) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
B) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
C) It is not possible to store an Entry Tracking variable in a PET table.
D) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
3. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
A) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.
4. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
C) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
5. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
E) Send carefully planned content to highly engaged recipients.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C,D,E |
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