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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Entry Tracking Variable
B) Custom SQL Variable
C) ORA Variable
D) Get Data Variable
E) Temporary Value Variable

2. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
B) Recipients are forwarding your emails to everyone in their address books.
C) Substantial (5%) increase in click-through rates on last week's promotional campaign.
D) Your open rates have dropped somewhatsince last month.
E) Hard bounce rates are 10% or higher.

3. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
B) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.

4. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Use the Manage Campaign screen.
B) Use the Campaign Search feature.
C) Look in each folder until you find the campaign.
D) Use the Campaign Debuggertool.

5. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) Create a calendar reminder and manually close the campaign.
B) In ManageCampaigns, select 45 days for the end element.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) In the Program Designer, configure 45 days for Auto-Close after launch.

Solutions: