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Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/

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CIW 1D0-623 Exam Syllabus Topics:

SectionObjectives
Topic 1: Introduction to Social Media- Social Media Fundamentals
  • 1. Mobile social media concepts
  • 2. Define social media and compare with traditional media
  • 3. Web 2.0 technologies and concepts
  • 4. Social media engagement metrics
  • 5. Social media tools and data sources
  • 6. Social communication methods
  • 7. Social media user types and behaviors
  • 8. Types of social media services
Topic 2: Social Media Platforms- Platform Selection and Community Management
  • 1. Community building
  • 2. Influencer collaboration
  • 3. Social media trends
  • 4. Platform-specific strategies
  • 5. Member engagement techniques
  • 6. Platform metrics
  • 7. Audience and demographic analysis
  • 8. Community dynamics
  • 9. Community management responsibilities
  • 10. Platform evaluation and selection
Topic 3: Social Media Campaigns- Campaign Development
  • 1. Campaign messaging support
  • 2. Data collection and preparation
  • 3. Campaign planning and examples
  • 4. Calls to action
  • 5. Content creation and selection
  • 6. Campaign tactics and strategies
  • 7. Project management and editorial calendars
  • 8. Campaign metrics and success measurement
  • 9. Project team assembly
  • 10. Content curation practices
Topic 4: Social Media Metrics and Analysis- Analytics and Big Data
  • 1. Conversion tracking and attribution
  • 2. Data extraction and archiving
  • 3. Big data characteristics
  • 4. Social media data analysis strategies
  • 5. Data visualization
  • 6. Social media ROI calculation
  • 7. Data cleansing and transformation
  • 8. Funnel-based metrics
  • 9. Social media mining
  • 10. Analytics tools
  • 11. Big data concepts
Topic 5: Social Media in Business- Business Integration
  • 1. Crowdsourcing and crowdshaping
  • 2. Business impact analysis
  • 3. Organizational assets and resources
  • 4. Personal social media profiles
  • 5. Communication structures
  • 6. Brand recognition and consistency
  • 7. Advantages and disadvantages of social media
  • 8. Executive buy-in and organizational culture
  • 9. Business mission and SMART goals
  • 10. Social media roles and responsibilities
Topic 6: Social Media Presentations and Blogs- Content Presentation
  • 1. Speaking anxiety reduction
  • 2. Webinars, podcasts and live streaming
  • 3. Presentation structure
  • 4. Business blogging strategies
  • 5. Visual aids and presentation notes
  • 6. Question and answer management
  • 7. Presentation objectives
  • 8. Presentation delivery
  • 9. Audience analysis
Topic 7: Social Media Reporting and Optimization- Reporting and Optimization
  • 1. Social media reporting processes
  • 2. Metadata and tagging protocols
  • 3. Integration with traditional marketing
  • 4. SEO and SMO integration
  • 5. Social media optimization fundamentals
  • 6. Audience-focused reporting
  • 7. Types of reports
  • 8. Content optimization methods
Topic 8: Social Media Strategy- Strategic Planning
  • 1. Social media audits
  • 2. SWOT analysis
  • 3. Market segmentation
  • 4. Audience personas
  • 5. Target audience identification
  • 6. Social media strategy lifecycle
  • 7. Data-driven decision making
Topic 9: Social Media Advertising- Advertising Strategies
  • 1. LinkedIn advertising
  • 2. X advertising
  • 3. A/B testing and ad optimization
  • 4. Advertising best practices
  • 5. Advertising budgets
  • 6. Paid versus organic social media
  • 7. Google and YouTube advertising
  • 8. Facebook advertising
  • 9. Pinterest promoted content
  • 10. Platform selection for advertising
  • 11. Instagram advertising
  • 12. Campaign performance measurement
  • 13. Advertising objectives and audiences
Topic 10: Social Media Risk, Reputation and Crisis Management- Risk Management
  • 1. Social media risks
  • 2. Legal and compliance considerations
  • 3. Crisis response and recovery
  • 4. Reputation management
  • 5. Risk assessments
  • 6. Data misuse and protection
  • 7. Risk management strategies
  • 8. Crisis planning
  • 9. Organizational vulnerabilities
  • 10. Social media policies

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