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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

A) Last purchase date
B) Products purchased from a competitor.
C) Number of items per order.
D) Channel preference of customers.

2. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Use a third-party system to identify and delete duplicate Contact Keys.
B) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
C) Strategically control the Contact Key values and tie records together across channels using this key.
D) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

3. A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?

A) Status is changed to Active and the bounce count is unchanged
B) Status is changed to Active and the bounce count is set to Zero
C) Status remains as Bounced the bounce count is unchanged
D) Status is changed to Held for 72 hours and the bounce count is set to Zero

4. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) Data in data extensions corresponding to the customer
B) The user Is getting deleted from the AN Subscribers list
C) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
D) The user gets Added to a blocklist that causes an Enterprise level unsubscribe

5. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Three Filter Activities > three Send Activities to the filtered audiences.
B) Import File Activity > three Send Activities to the master data extension.
C) Three Send Activities to the master data extension.
D) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Solutions: