Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation: C-C4H260-01 Exam
"SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation", also known as C-C4H260-01 exam, is a SAP Certification. With the complete collection of questions and answers, iPassleader has assembled to take you through 91 Q&As to your C-C4H260-01 Exam preparation. In the C-C4H260-01 exam resources, you will cover every field and category in SAP Certified Technology Associate Certification helping to ready you for your successful SAP Certification.
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- Updated on: Oct 20, 2026
- No. of Questions: 91 Questions & Answers
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- Updated on: Oct 20, 2026
- No. of Questions: 91 Questions & Answers
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SAP C-C4H260-01 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C-C4H260-01 |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Exam Format: | Multiple Response, Multiple Choice |
| Certificate Validity Period: | 5 years |
| Exam Duration: | 180 minutes |
| Available Languages: | English |
| Real Exam Qty: | 80 |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Passing Score: | 59% / 48 out of 80 |
| Recommended Training: | SAP Education Official Courses SAP Learning Journey: SAP Marketing Cloud Implementation |
| Exam Registration: | SAP Certification Hub SAP Training Shop |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
SAP C-C4H260-01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Dynamic Customer Profiling | >12% | - Best record concept - Contact/lead/opportunity data model - Data anonymization options - Score Builder usage |
| Extensibility | >12% | - Extensibility tools and options - Data model enhancement - CDS views and custom analytics - Custom business objects |
| Marketing Analytics | <8% | - Key performance indicators - Analytics Stories creation - Report Gallery usage |
| Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Permission checks and workflow configuration - Journey design and execution - Marketing calendar concept |
| Integration and Data Upload | >12% | - Data replication and monitoring - Integration error handling - Integration with SAP Sales/Commerce Cloud - Data upload and transformation |
| Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Segmentation | 8% - 12% | - Attribute and filter usage - Segmentation building - Target group management |
| Business Administration | 8% - 12% | - User and role management - Application settings - System setup and configuration |
| Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Lead- and Account-Based Marketing | <8% | - Account-based marketing setup - Lead lifecycle management - Contact-to-lead conversion process |
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Exam FAQ — Practical Answers
Yes:
Build your knowledge base with official training, then go over the 91 practice questions for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation — that combination is the actual plan.
No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud Rules on eligibility change occasionally, so confirm the current requirements on the official page (official C-C4H260-01 exam page) before you pay the fee.
180 minutes for 80 questions. Adapt to the clock now: the iPassleader SOFT and APP versions let you control test time and track scores, so the real C-C4H260-01 exam feels like a rehearsal you've already done.
Delivery: payment triggers an automatic email within a minute — download immediately, install without limits, and if nothing arrives within 2 hours our round-the-clock support helps (check spam first). Refund: unlike vendors with slow, cumbersome processes, we keep it clear — take the corresponding C-C4H260-01 exam within 60 days of purchase, and if you fail, send a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam; the full refund is processed within 7 days. Excluded: exams within 3 days of purchase, candidate names that don't match the payer, and free or expired products. Or exchange for two equal-value products free.
Yes — three different free SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation demos are available to download. Do the demo test first to inspect the value, then decide. Purchases include 365 days of free updates, renewable at 50% off.
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation blueprint covers 10 domains — including Marketing Analytics (<8%), Extensibility (>12%), Commerce Marketing (<8%). Weightings point you to the heavy hitters; schedule your review accordingly. The complete outline above lists every subtopic.
Registration goes through the vendor's official channels:
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is delivered Online proctored or onsite at SAP Authorized Testing Centers — select whichever suits you when booking.
$550 USD / €470 EUR (varies by region) per attempt, with 59% / 48 out of 80 as the passing score. Since a failed attempt bills again, rehearse with the 91 practice questions from iPassleader until your tracked scores clear the mark consistently.
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is SAP's official exam for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation credential (Associate level). Before anything else, verify the exam code and name match what you need — then build a plan around the official objectives. Related credentials include SAP Certified Application Associate - SAP Marketing Cloud.
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Sample Questions:
Why would you enable the persistence of the predictive model?
- A. To save the score in profiles and use it in segmentation.
- B. To reuse the predictive model in another scenario.
- C. To save results for a certain time.
- D. To indicate the quality of the model fit.
Correct Answer: C 🗳️
You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?
- A. Import DataView BrowserExport Software Collection
- B. Custom CDS ViewsView BrowserExport Software Collection
- C. Custom CDS ViewsCustom Analytical QueriesExport Software Collection
- D. Import DataCustom Analytical QueriesExport Software Collection
Correct Answer: C 🗳️
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- C. Engagement with accounts and contacts is possible only via third party executed campaigns.
- D. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
Correct Answer: A,B 🗳️
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.
- A. By grouping marketing objects, such as programs and campaigns
- B. By allocating budget for marketing activities and plan budgets
- C. By triggering up-selling to higher valued product bundles
- D. By running campaigns to prolong contracts
Correct Answer: C,D 🗳️
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
- A. Pause existing campaign and resume existing campaign
- B. Pause existing campaign and create a new campaign
- C. Stop existing campaign and create a new campaign
- D. Stop existing campaign and create a campaign template
Correct Answer: A 🗳️
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